{"id":307,"date":"2026-05-23T05:35:45","date_gmt":"2026-05-23T05:35:45","guid":{"rendered":"https:\/\/midwatchlabs.com\/blog\/?post_type=portfolio&#038;p=307"},"modified":"2026-05-23T05:57:15","modified_gmt":"2026-05-23T05:57:15","slug":"content-marketing-strategy","status":"publish","type":"portfolio","link":"https:\/\/midwatchlabs.com\/blog\/portfolio\/content-marketing-strategy\/","title":{"rendered":"Content Marketing + Strategy"},"content":{"rendered":"\n<p>When COVID- 19 hit, LawnStarter needed to pivot away from lawn care, into adjacent verticals that homeowners were less able to handle themselves. Based out of Austin, LawnStarter is a fast-growing startup helping consumers find, schedule, and manage lawn care, landscaping, pest control, and tree care. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>I helped manage strategy and content buildout for multiple websites, moving LawnStarter into key growth verticals and supporting expansion across the country during a time when most of their competitors were struggling to stay afloat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Boosted LawnStarter&#8217;s visibility, authority, and SEO rank<\/li>\n\n\n\n<li>Helped manage content team<\/li>\n\n\n\n<li>Contributed to overall content marketing strategy<\/li>\n\n\n\n<li>Researched keyword viability and variations<\/li>\n\n\n\n<li>Audited and optimized existing content<\/li>\n\n\n\n<li>Expanded content pillars<\/li>\n\n\n\n<li>Developed evergreen articles<\/li>\n\n\n\n<li>Created City-specific content for pages linked to keywords needed to gain rank<\/li>\n\n\n\n<li>Made service-provider company description blurbs<\/li>\n\n\n\n<li>Wrote and edited engaging blog posts targeted to specific regions and keywords<\/li>\n\n\n\n<li>Handled strategic guest blog posting<\/li>\n\n\n\n<li>Managed WordPress blog publishing for team<\/li>\n\n\n\n<li>Uncovered overlooked content ideas<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When COVID- 19 hit, LawnStarter needed to pivot away from lawn care, into adjacent verticals that homeowners were less able to handle themselves. Based out of Austin, LawnStarter is a fast-growing startup helping consumers find, schedule, and manage lawn care, landscaping, pest control, and tree care. I helped manage strategy and content buildout for multiple [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":310,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[19,13,16,20,26,18,14,15,17,24,21,22,23],"portfolio_tag":[10,12,11],"class_list":["post-307","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-content-marketing","portfolio_category-copywriting","portfolio_category-editing","portfolio_category-home-services","portfolio_category-keyword-research","portfolio_category-marketing","portfolio_category-marketing-strategy","portfolio_category-seo","portfolio_category-tableau","portfolio_category-tech-stack","portfolio_category-trello","portfolio_category-wordpress","portfolio_tag-content","portfolio_tag-seo","portfolio_tag-strategy"],"_links":{"self":[{"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/portfolio\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":1,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/portfolio\/307\/revisions"}],"predecessor-version":[{"id":308,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/portfolio\/307\/revisions\/308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/media\/310"}],"wp:attachment":[{"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/portfolio_category?post=307"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/midwatchlabs.com\/blog\/wp-json\/wp\/v2\/portfolio_tag?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}