When COVID- 19 hit, LawnStarter needed to pivot away from lawn care, into adjacent verticals that homeowners were less able to handle themselves. Based out of Austin, LawnStarter is a fast-growing startup helping consumers find, schedule, and manage lawn care, landscaping, pest control, and tree care.

I helped manage strategy and content buildout for multiple websites, moving LawnStarter into key growth verticals and supporting expansion across the country during a time when most of their competitors were struggling to stay afloat.

• Boosted LawnStarter’s visibility, authority, and SEO rank
• Helped manage content team
• Contributed to overall content marketing strategy
• Researched keyword viability and variations
• Audited and optimized existing content
• Expanded content pillars
• Developed evergreen articles
• Created City-specific content for pages linked to keywords needed to gain rank
• Made service-provider company description blurbs
• Wrote and edited engaging blog posts targeted to specific regions and keywords
• Handled strategic guest blog posting
• Managed WordPress blog publishing for team
• Uncovered overlooked content ideas